Look who’s got a new space in town!
Opening along the stretch of beauty boutiques at ION Orchard (B2, right infront of Orchard MRT), Dior edges an edgy dash of Backstage flair amidst the other white and brightly lit beauty stores.
It’s exciting to see this part of ION Orchard becoming quite the beauty hub with Shu Uemura, YSL, Chanel, Estee Lauder and more, all in a row! Who would have thought!
Though back to Dior!
This new flagship boutique titled Dior Backstage Studio is just that – meant to mimic the energy, spunk and of course artistry that happens backstage at a runway show.
From the decor of the the store space, you’ll see it is quite a different vibe from your usual Dior counters with glossy black walls and bright strip lights running across the walls and floor. It seems to be pulsating with vibrancy even though much of the store is dark.
The store space isn’t too huge but comfortable enough to browse in and the thematic display helps too as you have a corner for nails, another space for all the lip products and another with all you need for an eyelook!
Speaking of which, this is also the only Dior store in Singapore that carries false lashes!
The lashes are displayed with these unique ‘hooks’ that allows you to preview what your look would be like with each pair. It’s quite genius really, and great fun to try!
Apart from the exclusivity of these false lashes, Dior’s Backstage Studio also boasts exclusive products (such as the much talked about Air Flash), services and will also be the exclusive distributing point of some of Dior’s special collections to come.
We don’t have much word on it yet but all you have to know is if you truly want to shop Dior’s product line, this is the place to come.
We got to play around with the Air Flash Spray Foundation (retailing for S$88 at Backstage Studio only) and I was quite impressed with how it felt and looked in person. While mostly invisible, it has a soft sheen that looked very appealing.
I liked the idea of being able to use this as a quick ‘foundation’ for the body given how easy it is to work with for large areas of skin.
I’m still deliberating this but if you’re interested, you can head down to give this a try!
To best fit the Backstage concept, the makeup artistes (or Backstage Artists) here are cream of the crop, not only with their makeup skills and knowledge but also their vivacious personality so you can be assured that you’re speaking to people who know their stuff.
I’ve gone on alot about this little darkened space but, honestly, this isn’t all!
The Dior boutique is actually of an L-shaped and in a tiny corner there is a doorway to the otherside which, while still very Dior, is a whole different environment from the dark and neon set up of the Backstage Studio.
The opposite side of the boutique showcases Dior’s skincare products and also fragrances.
Unlike the whole hustle and bustle of the Backstage portion, this side isn’t as busy and feels quieter, even. You can get settled in a corner and have a fragrance consultation or slowly browse the display of scents available.
Continuing the exclusivity of this space, Miss Dior’s new Blooming Bouquet ad campaign is seen here and will only be launched in other Dior counters island-wide in March 2014.
So in all, this new Dior boutique, Dior Backstage Studio is exclusive space of sorts with first peeks, special launches, special services and generally a whole different energetic vibe coursing through this uniquely designed space.
It’s hard to put across in images because everything is just static and this space is best felt for yourself so do head down to B2 at ION Orchard and give this space a look!
Here’s even more reason why you should pop by:
From now till 14th February, stand to get a full sized Dior Lip Maximizer (S$44) just by popping by Dior’s new Backstage Studio, snap a shot of the space and upload it (to instagram) with the hashtag #diorbackstagesg!
The first 25 everyday (till 14th February) will get the Lip Maxi!
Aside from that, spend S$120 at Dior Backstage Studio and you’ll receive a S$135 Kim Robinson voucher (valid for a wash, cut and style) – while stocks last!
The folks at Dior shared a little ‘cheat sheet’ with us to look perfect for an evening out – purchase a Dior makeover (redeemable with products) at S$120 and then head for the Kim Robinson pampering hair session with your voucher after!
That’ll leave you looking all ready and prepped for perhaps a date night after? After all, Valentines’ Day is coming right up ;)
Dior Backstage Studio is now open at B2-44/46 ION Orchard, right infront of the Orchard MRT gantry. Hurry down and snap your shots!
Thanks for reading!