Benefit Sets Foot in the West – New Store at Westgate!

To say that Jurong is slowly and steadily becoming the town outside of town is true with new and rather well-stocked / assorted malls like JEM and Westgate sprouting out across what used to be plain lands just a few years ago.

I have never disclosed where I reside (I don’t think?) but I guess these days I can proudly say that I am a Westie – born and raised in the west coast. Pretty literally.

Though, back to the point of this entry.

If you are a west-sider and also a fan of Benefit be it their makeup products or their brow services, you would be glad to know that they have set foot in your turf and are sitting quite pretty in Westgate right now (beside Yves Rocher, another brand for another entry).

I popped down with Mabel (of Sheshopsmakeup) for a look-see at the cheer and fun of the store opening and it was quite an evening.

Apart from the cheery colors and decor befitting of Benefit, we had some cabaret performances, the official ribbon cutting along with a pair of chirpy hosts (Munah and Hirizi) who were perfectly in-character as Dr Feel Good and Honestleah.

Not forgetting, Benefit’s iconic mascot ‘Simone’ took to the stage for an opening address.

I think the Benefit team did a great job and went all out to amp up the mood and bring to life Benefit’s tongue-in-cheek personality along with the vibrant burst of colors.

The event was fairly straightforward and not too much for me to report about but it was a job well done and I believe the hectic day and nights of preparation for the store opening really paid off!

Once the ribbon cutting was officiated, we were unleashed upon let in to the store where we got to wander around, play with brand new testers (whoop!) and in the midst of all that, had a little questionnaire to complete for a shot at the Lucky Draw.

The questions were simple enough, pointing to their classics but it was fun no less. The hardest bit was probably this ‘silhouette wheel’ where you had to guess the product of the silhouette you landed on.

Thankfully I landed on a product that was easy to decipher at a glance (the Ultra Radiance Re-hydrating Mist) though upon closer inspection after, most of the silhouettes are quite possible to make out. Save for that one or two really tricky ones!

We played with a couple of photobooth props inbetween and had quite a laugh at the life-size inflatable mascara. I swear that sounds a lot more decent than it could come off.

In all, it was a fun evening and if you’re staying / working in the West region or heading there anytime soon, feel free to drop by the new and shiny Benefit boutique at Westgate (at #02-15)!

There is a dedicated Brow bar so if you are a fan of Benefit’s brow services, you will be glad to know that there is now a closer brow fix to you! Based on my knowledge the only other counters that they do brow services at would be ION Orchard and TANGS?

Overall, I had an enjoyable time at the store opening and am glad for a Benefit boutique closer to home. Probably not a wise thing to disclose but I do frequent the Jurong East area a fair bit on days we want to head out but aren’t too sure where to go.

I’ve had my fair share of encounters with Benefit and while it isn’t frequent, I have loved the products I have tried thus far (Porefessional and Gimme Brow) so do share, what are some of your Benefit loves?

Thanks for reading!