YSL Pur Couture & Pur Couture The MATS Look Book!

Hello again!

Somehow amidst the mayhem this week, that is both work (madness, pure madness at work) and social-life-catching-up, I’ve managed to squeeze this post out – Yay!


Though, I know Look Book entries aren’t that difficult to do up because ultimtely the pictures are the point of the post and if anything the rambles that go with are a lot more casual and easier to put together. As opposed to indepth review mentions or info-posts where I have to source the right information with a bit of pressure to stream them together in a summarised, informative, yet still interesting to read manner… I’m sure you get what I mean.

But anyway, before I get too caught up with rambling about nothing in particular here, here’s the Rouge Pur Coutures!


Rouge Pur Couture

If you’re all strapped up and ready for a rollercoaster ride down some serious pigmentation, serious intensity and smooth glide of color then the Pur Couture is just the thing for you!


This lip range from YSL is all about standing out, being loud and wearing your lip color strong.

Though I’m guessing there are some wearable and more neutral shade offerings within the Pur Couture range, if you’re not the biggest fan of bold and strong colors but still want to own something from the Pur Couture range, though my biased bold lip self is thinking, pfft just go for the gold!


Or in this case, go for the bold!


Pur Couture in 01 Le Rouge








Pur Couture in 13 Le Orange




It appears that Le Orange seems to capture a little more red in hue as opposed to how it looks in person (which leans a little warmer and more orange, but still generally red-toned) but it’s definitely a brighter and ‘livelier’ shade than Le Rouge above!





Pur Couture in 19 Fuchsia







Grey Divider

Pur Couture the MATS

Now if the Pur Couture and their intense pigmentation just isn’t cutting it with the edge for you or maybe because you’re not a fan of things with a hint of shine then the Mats are a beautiful option to look to!


As  mentioned in my Lip Lowdown entry, it’s not the sort of matte that saps away all hint of moisture on your lips and accentuates your lip lines in an unflattering manner. It’s still a largely creamy and slightly radiant lip look.


It starts out with a hint of shine, somewhat like a satin, but does set with wear to more of a matte (as we know it) finish. Though still with a creamy look so it’s still comfortable on without much maintenance with wear.

Some hydration will be sacrificed with this option, as opposed to the Pur Couture, but it’s all in the greater good of a satin-ish matte finish, yes?


Pur Couture the MATS in 203 Rouge Rock







Pur Couture the MATS in 208 Fuchsia Fetiche



If you’ve noticed, I’m trying to skip write ups for individual shades because that would easily turn these Look Book entries into an essay but I just have to say that I absolutely love this color.

It’s my new favorite love for bold lip days because it’s that perfect shade that sits between pink and red whereby it’s a little playful but still classic (somewhat) and importantly, it’s one of those complexion brightening hues – major love!

Plus I can’t resist a creamy matte finish!




Purple Divider

So that’s it for the pow-wow Pur Couture range!

This is a Look Book post with a whole lot of vibrance, drama, and intensity and I don’t think that’s going to die down anytime soon with my next post about the YSL Glossy Stains but I think I’ll be turning it down a notch or rather winding it down a little within that post so keep a look out for that!

Meanwhile, I hope this was informative and also inspires you to pick up that bold red / pink / coral / purple lipstick tomorrow and rock a TGIF bold lip look!


Thanks for reading!

The YSL Pur Couture (and the MATS) retail for S$49 each

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